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The Cloud Backup Gap

There's a false sense of confidence that comes from the little green checkmark on the OneDrive icon. It says everything is handled, relax. Most of the time it is quietly wrong, and nobody finds out until a drive fails and the files that only lived on that computer are gone.

Cloud storage has made people feel backed up without actually being backed up. Those are two different things, and the space between them is where businesses lose files they were sure were safe.

A cloud drive only protects what is in the cloud drive

OneDrive, Dropbox, and Google Drive back up the folders they are told to sync. Everything else is invisible to them. The file someone saved to the desktop because they were in a hurry. The scanned contract sitting in a local Downloads folder. The spreadsheet on a second hard drive that nobody ever pointed at a cloud drive. People save things wherever is convenient in the moment, and convenient is rarely the synced location. When the machine fails, all of that leaves with it.

Even the synced files are not automatically safe

Syncing is not the same as backing up. Sync faithfully copies whatever happens, including the bad things. If a file gets corrupted, encrypted by ransomware, or deleted by accident, the sync dutifully pushes that change to every device. If an account gets compromised, the attacker has the same access to those files that you do. A real backup keeps independent, point-in-time copies you can roll back to, separate from the live account.

Setting a standard is easy. Enforcing it is the hard part.

Many companies have a loose rule about where files are supposed to go. The shared drive, the team site, the right folder. The rule usually holds for about a week. Then a new computer gets set up differently, a new hire never hears the rule, and one person decides they prefer their desktop. Without something actively keeping people in line, the standard drifts back into chaos.

How we close the gap

We cover both ends of the problem. Your cloud accounts get their own backup, separate from the provider, so there is an independent copy of what lives in Microsoft 365 or Google Workspace. And the folders on your computers that never sync to the cloud get backed up too, so the local files are protected even though they never touched a cloud drive. On top of that, we help set a sensible standard for where files belong and keep it enforced, so the backups are covering the right things in the first place.

Find out where your files live

Find out where your important files actually live, not where they are supposed to live. Then make sure both the cloud copies and the local copies are backed up, and that someone has actually tested a restore. A backup you have never restored from is a hope, not a plan.

Not sure what would survive a dead drive?

Let's find your gaps.

We'll map where your files really live and where they're exposed.

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