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The "CEO" Texting You for Gift Cards Is Not Your CEO

The text comes in during a busy afternoon. It is from the owner, or appears to be, and the message is short and slightly stressed: stuck in a meeting, need a favor, can you grab a few gift cards and send the codes, will explain later. It feels urgent and a little flattering. That is the entire trick.

This scam has been around for years and it refuses to die for one simple reason. It works. There is no malware, no hacking, no clever code. There is just a message designed to push someone into acting fast before they think, by leaning on the two things that override good judgment: a deadline and a boss.

Why it keeps working

The scammer does not need to break into anything. They just need a name and a little public information, both of which are easy to find. They spoof a number or use a throwaway one, copy a believable tone, and add pressure. The target is not stupid. The target is busy, wants to be helpful, and does not want to look slow in front of the person who signs the checks. The scam is engineered around exactly that feeling.

The tells are always the same

Once you know the shape, it gets easier to spot. The request is urgent. It comes by text or from an unfamiliar number. It involves money moving in a way that is hard to reverse, like gift cards or a quick wire. And there is always a reason a phone call will not work right now: in a meeting, bad signal, about to board a flight. That last part is not a coincidence. It exists to stop you from doing the one thing that kills the scam. And it is worth saying plainly: no real executive has ever urgently needed several hundred dollars in gift cards, photographed and texted over before a meeting. That has never once been a genuine business emergency.

The one habit that ends it

Verify through a second channel. If a message asks for money, gift cards, or a payment change, contact the supposed sender a different way before doing anything. Call the number you already have for them. Walk down the hall. Do not reply to the text asking if the text is real, because if it is a scam, the answer will always be yes. One phone call turns the whole thing into a story people laugh about later.

Make verifying the norm

Tell everyone, plainly, that no real request for gift cards or urgent payments will ever be upset about being verified by phone. Make verification the normal, expected, encouraged response. When checking is the default instead of the exception, the gift-card text becomes a screenshot in the group chat instead of a loss on the books.

One conversation, no pressure

Make your team hard to fool.

We'll show you the simplest habits that shut down the scams aimed at your people.

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